SONY 50 UHD BRAVIA 2 SMART LED TV K50S25

Watch old favourites in close to 4K quality. Our 4K X-Reality™ PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.

Enhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.

Clear and expansive audio quality. Our unique Clear Phase adjusts the time alignment of sounds at certain heights and evens out their volume for acoustic harmony.

Make your entertainment cinematic. Dolby Audio™ offers advanced audio formats and processing technologies for high sound quality from any content including movies, TV shows and audio streams.

With kids profiles, kids get their very own Google TV experience—a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.

Find favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies”. Press the voice button on your remote to get started.

Easily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping instantly optimises HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

BRAVIA automatically switches into Game Mode with PS5® to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

Beautifully designed for fun-filled entertainment. This TV with a narrow bezel fits harmoniously in your living space and blends with a variety of contemporary décor.

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Easily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.